"We'll Take Care of You". The FDA and the US Health Care Industry
"We'll Take Care of You" is an Enron-esque exposee' of the pharmaceutical industry, the FDA and the US health care industry. Payoffs to prescribers, to FDA committee members, to politicians and to scientists seem to be common industry practices. Threats to scientists and FDA officials who try to warn patients of deadly drug side effects, albeit less common, happen nevertheless, and are well recounted in this very informative, eye opening documentary.
Ironically, despite the tragic impact that VIOXX had on the American people, this eye opening award-winning documentary is still awaiting distribution in the US. Interestingly, the US is the only country that allows direct consumer TV Advertising of prescription drugs.
Merck spent more than $500 million advertising Vioxx. Direct consumer TV advertising is one of the principal sources of income for American TV Networks.
*Lattanzio Firmian is a Neurologist and Filmmaker.
**Alberto Baudo is a TV Journalist.
"WE'LL TAKE CARE OF YOU"
"CI PRENDEREMO CURA DI TE".
A Documentary Film
By Lattanzio Firmian* and Alberto Baudo*
Winner, BEST DOCUMENTARY. Swansea International Film Festival. UK
Winner, BEST DOCUMENTARY. LI International Film Expo. New York. USA
54" Colore. © 2007 CinemaSalute Srl.
i-Italy
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