Sales of Prosecco have increased by 48% in Great Britain and by 22% in the United States. The two countries respectively rank first and second outlet markets, followed by Germany where sales have increased by 5%. A great surprise is that demand has increased also in France, a country known for its nationalistic choices, especially at the dining table. So Prosecco has found a way also in the birth country of Champagne!
If we have to classify the Italian sparkling wines that are most exported in the world Prosecco comes first, and is followed by Asti Spumante (a DOCG white, slightly sparkling wine made in southeastern Piedmont from the Moscato Bianco grape. Asti is sweet and low in alcohol, and is mostly served with dessert), Trento DOC (a white or rose bubbly made in Trentino. Its characteristics are a delicate, rich bouquet, a dry, smooth, rounded and elegant flavor, and a straw-yellow color) and Franciacorta (a DOCG sparkling wine made following scrupulous criteria from the region of Brescia in Lombardy). The international success of all these wines is a step forward for Italian wines in the dethroning of Champagne as the world's favorite bubbly. Indeed Coldiretti is saying that 2016 will be welcomed by more flutes of Italian bubbly than of Champagne.