The Church of the Nativity in Bethlehem is one of the most important religious locations in the entire world. However, since its completion in the 6th century, the basilica has deteriorated due to political instability and natural corrosion. Hope is not lost as an Italian company specializing in the conservation of artistic and historical heritage, Piacenti S.p.A., is on its way to successfully completing a multi-million dollar restoration of this significant religious site.
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Italians are seen as “the West’s human face,” by a cultural mentality very suspicious of other Western countries. It might seem a cliché, but it should not be ignored. It’s a great asset for Italy in Egypt and other places in the region. It’s what analysts call “soft power.” And there’s a lot we can do to consolidate that power.