The initiative “Made in Italy on Madison” was launced by the Italian Trade Commission with the collaboration of Madison Avenue Business Improvement District and Hearst Magazines. It aims to celebrate the quality, and artistry of Made in Italy products, through the organization of a large number of events hosted by the 32 participating businesses.
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The Italian Trade Commission and Hearst Magazines announced a new promotional campaign for Italian Fashion in the US. Six portfolios of photos featuring Italian Brands will be published by Hearst throughout the year while 150 specialized retail stores in America will be selling Italian fashion products with the support of the ITC. Hearst has also organized a photo contest for its readers with a 100.000$ award. Who is going to portray the “best Italian scene”?