They step into the court for charity, with basketball legend Kobe Bryant and his deep ties to Italy on their minds. They face each other with honesty and passion in the sacred temple of basketball, Barclays Center, with two goals in mind: to win but also to promote the best strategies to communicate the Italian brand in the US. Who are they? New York’s Italian entrepreneurs, the members of the Italian Brands Basketball League, the first basketball association of Italian managers.
