The Seattle-based multinational chain that reinvented coffee and cafes in America has decided to open in the Bel Paese. The first branch is slated for opening in 2017 in Milan, and public opinion is already split. Will Starbucks succeed in conquering Italy? Not a chance, said Neapolitan restaurateur Rosario Procino, co-founder of the pizzeria Ribalta in Manhattan, during his appearance on CNN with Richard Quest.