Reason of the visit of the Apulia delegation in Eataly NYC was the inauguration of the promotion of traditional products coming from a region in Italy, which is showing very interesting progresses in a period of wide spread political and economical crisis.
Then Nichi Vendola took the stage and stated the purpose of his institutional mission: “I am proud to promote food products and the wine from Apulia. I am proud to carry with me the word “Puglia” as a good quality Brand. The purpose of this institutional mission is to make people appreciate what is on their plates… Giving you the “buon appetito”, I would like to make clear that I am not here to present the products of Apulia as better compared to other regions; this is not the challenge. We are simply different and we are happy to offer you our identity… An Italian ministry once said that Italian culture can not be eaten. But, given that in the next few minutes you are going to eat culture, I polemically wish you: “Buon appetito”.